ST5056 Interactive Web Design CA02
Website Review Report
The secret to success is constancy to purpose. Web developers should never lose sight of the main function that their websites are serving. They must be well aware of what should or should not be included.
According to the insight report by CivicScience on the buying preferences of customers in personal electronics retail, people value access to consumer reviews the most, followed by ease of price comparisons.
I would add a few more items that I think should also be included in a website of an electronics store.
People usually have an electronic product in mind when they are searching for it on the internet so it is important to inform them of which products are available at the stores.
As people are unable to touch or experience the physical item on the internet, they also need to rely on clear product details or technical specifications that relate product features, performance, dimensions, etc.
When people are searching through hundreds or thousands of products on the website of an electronics store, the products have to be systematically organised into different categories, price points, brands or features.
Finally, when they have decided to purchase the product, they need to know where and how to get them.
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In a nutshell, the purpose of the website of an electronics store should inform visitors of the available products, technical specifications or features of the products, store locations or contact details, enable them to search for products on various aspects, provide them with consumer reviews and allow them to compare products easily.
From the list of websites of electronics stores reviewed, all of them have their own online store. The products are systematically organised and I am able to find a specific product with ease.
However, at the time when this review is done, the website of Audio House will score quite low in terms of purpose. Although there is some information provided on which products are available, product details or specifications are limited.
The website of one of the other big boys, Best Denki, is decent but it provides little information on product details and their specifications too.
Personally, I find the websites of Parisilk and Mega Discount Store informative and purposeful.
I would award high scores for their websites in terms of purpose.
Finding information on products is a breeze, and there is clear information on their store locations and contact details too.
The website of Mega Discount Store will go one up as it has a blog, which features some useful information on how to select certain products.
However, when it comes to competing with global players like Best Buy, Currys or MediaMarkt, the Singaporean hopefuls have a long way to go.
Not only that the websites of these global giants are informative, they are also interactive. The consumer review platform is very robust and engaging. There is a lot to learn for the electronics stores in Singapore.
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