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Loading Speed: Here There Is No Speed Limit

By Lim Eng Cheong  -  

Speeding Cars
Time Is Of The Essence; Loading Speed, the Faster, the Better

I was told 2 seconds is the threshold for website acceptability.

According to Forrester Consulting, 47% of the consumers expect a webpage to load in 2 seconds or less. 40% will wait no more than 3 seconds for a webpage to render before abandoning the site.

The perceived load time of all the websites reviewed falls within the 2-second threshold, with Parisilk and Challenger leading the pack.

Best Denki and Gain City trail the rest, and the homepage of Gain City takes more than 4 seconds on a broadband connection to load completely.

Related: Hitting The Right Notes

Man Frustrated With Slow Loading Speed
Frustration Builds Up With Slow Loading Speed

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