Intended Audience: You Need to Know Who You Are Talking To

To be able to connect to the people whom you like to engage, you have to speak their language. There is no point in playing the zither to the cow.

The audience or customers need to understand and be interested in the information that you like to convey.

When it comes to information being presented on the website, it is crucial to take into consideration of the users’ age, gender and educational level. Technical information like the Operating System (OS) or the browser that they use, or the more popular screen resolution adopted, are important user preferences that will determine the way how information is organised and presented.

For example, if the audience is predominantly middle-aged male and receives some form of tertiary education, it would be appropriate to present the information in a more serious and mature manner, providing facts and technical specifications in crisp and concise statements.

Related: Going All Out To Woo The Customers

According to StatCounter, for the past 12 months, 63.45% of the desktop users in Singapore browses the web using Chrome and a high 71.53% uses Safari when they are browsing on their tablets.

However, for the past 12 months, when it comes to mobile browsers, Safari and Chrome are more evenly utilised, garnering 33.17% and 34.01% of Singaporean users respectively.

This implies that if I would develop a website targeting the Singapore market, I would have to make sure that the website is at least tested and works properly on popular web browsers like Chrome and Safari.

When I run through the websites of the various electronics stores through Chrome on my laptop, all seem to work and render properly.

However, when I try to view them again on my iPhone using Safari, things are not as smooth sailing. At the time when this review is done, the dropdown menu on the homepage of Gain City is not displayed properly and I am unable to select the options.